Innisfree.com innisfree Beauty Products and Skincare

innisfree is committed to clean, cruelty-free, eco-friendly skincare using responsibly sourced, naturally derived ingredients & sustainable packaging....

Innisfree.com Overview

/100

Desktop: poor

Mobile: poor

Overall, the website Innisfree.com is an online retail platform that provides Korean beauty products, skincare, and makeup. The website's homepage has a clean and natural aesthetic that aptly reflects the brand's philosophy of using natural ingredients from Jeju Island in their products.

The website caters to a niche market and caters prominently to women who are in search of Korean beauty products. Innisfree is the number one beauty brand in Korea, and this is highlighted on the website's homepage to assure potential shoppers that they are purchasing renowned products.

Innisfree.com is a popular website with a high number of daily users, averaging at 6248 unique users per day, with 23742.4 pageviews. According to WorthofWeb, the website's estimated value stands at $411,720.

The website is hosted by AMOREPACIFIC, KR, an established brand in the Korean cosmetic and beauty industry. Innisfree.com's hosting guarantees reliable services with minimal downtime.

Regarding website security, Innisfree.com has an SSL certificate issued by DigiCert Inc. This certificate assures customers that the website is secure and their personal data is encrypted while entering payment information.

Innisfree.com is a family-friendly website, with no inappropriate content that could harm or exploit children.

One significant drawback of the website is its poor PageSpeed Insight Scores. Innisfree scores poorly on both desktop and mobile versions with a score of 24 out of 100, indicating that the website takes too long to load. This poor score could lead to a high bounce rate and low user engagement. This is a significant area of improvement that Innisfree.com should prioritize.

In conclusion, Innisfree.com is an online retail platform that offers Korean beauty products that appeal to a wide market. The website should prioritize improving its page speed scores to enhance user experience and increase conversions. Despite this shortcoming, Innisfree.com is secure, family-friendly, and visually appealing. It caters to the Korean beauty market and exhibits a great deal of potential for further growth.

Innisfree.com Rank Summary

Global Rank

28,056

Average Load Time

1.13sec

Links In Count

296

Website Value

$411,720

Audience Geography. Where are innisfree.com visitors located?

Country	Visitors
Korea KR	53%
United States US	12.3%
India IN	5.3%
Taiwan TW	3.9%
Viet Nam VN	3.8%
Canada CA	2.8%
Indonesia ID	2.8%
Malaysia MY	1.5%
Thailand TH	1.4%
Other	13.2%

Country	Pageviews
Korea KR	48%
United States US	16.6%
India IN	6.2%
Taiwan TW	5%
Indonesia ID	4.7%
Viet Nam VN	4.2%
Malaysia MY	2.2%
Thailand TH	1.9%
Canada CA	1.8%
Other	9.2%

Country	Rank
Korea KR	1379
Viet Nam VN	6791
Taiwan TW	8423
Malaysia MY	9980
Thailand TH	11034
Indonesia ID	11858
Canada CA	28772
United States US	46754
India IN	61826
Russian Federation RU	108690

Where do visitors go on innisfree.com?

Subdomain	Pageviews
innisfree.com	78.92%
us.innisfree.com	18.93%
other	2.14%

Subdomain	Pageviews per User
us.innisfree.com	4
innisfree.com	3.3

Subdomain	Reach
innisfree.com	81.07%
us.innisfree.com	16.14%

How popular is innisfree.com?

Period	Global Rank	Global Rank Delta
past 3 months	28056	2746
past month	37426	9573
past week	47270	-1794
yesterday	47365	-400698

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	27915	4869	234	-18.41%	3.8	-9.091%
30	39728	13007	17	-32.33%	3.4	-14.39%
7	56412	4762	12	-8.681%	3	-17.42%
1	29686	-387532	27	5000%	7	200%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	31106	2440	23	-10.32%
30	39940	8864	18	-20.84%
7	49570	-4970	14	10%
1	66204	-380171	10	1000%

Innisfree.com Website Safety

Overview

Last Updated: 10/09/2025

Overall result - innisfree.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/21/2025

innisfree.com is safe.

Norton ConnectSafe evaluates innisfree.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 11/20/2016

innisfree.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

innisfree.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/26/2021

innisfree.com is safe.

McAfee assesses innisfree.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze innisfree.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 10/09/2025

innisfree.com child safety is unknown.

The WOT calculates reputation of the innisfree.com. This reputation system receives ratings from users and information from third-party sources, assesses the innisfree.com for safety features and confirms, whether innisfree.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	innisfree.com
Issuer Organization	Amazon
Issuer	Amazon RSA 2048 M03
Algorithm	RSA-SHA256
Valid form	04/08/2024
Expiration	05/08/2025
Signed	Certificate is not self signed
Additional Domains	innisfree.com *.innisfree.com

Innisfree.com Rank History

Alexa Rank shows how popular innisfree.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If innisfree.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to innisfree.com and pageviews on innisfree.com over the past 3 months.

Innisfree.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 19551

ASN Title: INCAPSULA - Incapsula Inc, US

Last Update: 09/04/2025

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 19551
ASName: INCAPSULA
ASHandle: AS19551
RegDate: 2011-01-12
Updated: 2012-02-24
Ref: https://rdap.arin.net/registry/autnum/19551

OrgName: Incapsula Inc
OrgId: INCAP-5
Address: 3400 Bridge Parkway, Suite 200
City: Redwood Shores
StateProv: CA
PostalCode: 94065
Country: US
RegDate: 2010-09-14
Updated: 2018-04-15
Ref: https://rdap.arin.net/registry/entity/INCAP-5

OrgTechHandle: HASID-ARIN
OrgTechName: Hasid, Ortal
OrgTechPhone: +505113315
OrgTechEmail: ortal.hasid@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/HASID-ARIN

OrgTechHandle: INCAP3-ARIN
OrgTechName: Incapsula, Imperva
OrgTechPhone: +1-450-405-4945
OrgTechEmail: netops@incapsula.com
OrgTechRef: https://rdap.arin.net/registry/entity/INCAP3-ARIN

OrgTechHandle: KURTZ49-ARIN
OrgTechName: Kurtzer, Olga
OrgTechPhone: +1-650-345-9004
OrgTechEmail: olga.kurtzer@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/KURTZ49-ARIN

OrgNOCHandle: INCAP2-ARIN
OrgNOCName: Incapsula Operations
OrgNOCPhone: +1-866-250-7659
OrgNOCEmail: ip@incapsula.com
OrgNOCRef: https://rdap.arin.net/registry/entity/INCAP2-ARIN

OrgAbuseHandle: INCAP1-ARIN
OrgAbuseName: Incapsula AbuseDesk
OrgAbusePhone: +1-866-250-7659
OrgAbuseEmail: abuse@incapsula.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/INCAP1-ARIN

OrgTechHandle: BRONS9-ARIN
OrgTechName: Bronstein, Tomer
OrgTechPhone: +1-866-250-7659
OrgTechEmail: tomer.bronshtein@imperva.com
OrgTechRef: https://rdap.arin.net/registry/entity/BRONS9-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Innisfree.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: INNISFREE.COM
Registry Domain ID: 609978_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.gabia.com
Registrar URL: http://www.gabia.com
Updated Date: 2016-07-08T01:30:04Z
Creation Date: 1996-06-15T04:00:00Z
Registry Expiry Date: 2025-06-14T04:00:00Z
Registrar: Gabia, Inc.
Registrar IANA ID: 244
Registrar Abuse Contact Email: abuse@gabia.com
Registrar Abuse Contact Phone: +82.2.829.3543
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS.PACIFIC.CO.KR
Name Server: NS1.PACIFIC.CO.KR
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2022-07-24T08:35:29Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL
innisfree.com	43.200.240.109	60
innisfree.com	43.200.232.116	60

Host	MX Record	Priority	TTL
innisfree.com	amore.in.tmes-sg.trendmicro.com	10	300
innisfree.com	reply.s11.exacttarget.com	99	300

Host	NS Record	TTL
innisfree.com	ns-1339.awsdns-39.org	172800
innisfree.com	ns-2043.awsdns-63.co.uk	172800
innisfree.com	ns-37.awsdns-04.com	172800
innisfree.com	ns-712.awsdns-25.net	172800

Host	TXT Record	TTL
innisfree.com	MS=B60BF620F64DDDBCB402436C434294443E66D958	300
innisfree.com	MS=ms16057582	300
innisfree.com	MS=ms36602347	300
innisfree.com	_globalsign-domain-verification=YhpedEqRw9U0eo83mcUOmnjpNtg5I__pUxMnMjSmyu	300
innisfree.com	amazonses:8a849GoJnpPF19m7Xm1e2irTWBFTN5PyUTkZiJrUoIM=	300
innisfree.com	box-domain-verification=c6fd14e4f04199a239d109082f8ca6597a5c106715dc981fa294452200303fed	300
innisfree.com	duo_sso_verification=9tr1Nui0a4qS5O5tidGahfgXK8lLKJoyCrqHH2OgXGbCJRpofIKhTYDz6CmuPYyd	300
innisfree.com	facebook-domain-verification=5z96epdlekj2l0hoh7xh7c5y88c5a3	300
innisfree.com	facebook-domain-verification=rkkne73301w5pi37bu8kwnkeufh84y	300
innisfree.com	facebook-domain-verification=ueefoy6sv3os8dyobaz7lwq3yypg9n	300
innisfree.com	facebook-domain-verification=x5zo8i12udnuls1apfz8o5lnu0f6w0	300
innisfree.com	google-site-verification=5xMvyrMuvW3LDzp2YbjKouK1aSU8T9SFIAXoLEsnI3k	300
innisfree.com	klaviyo-site-verification=H8M9hk	300
innisfree.com	tmes=008ba4da145b43e2f487c320f3666086	300
innisfree.com	v=DMARC1; p=reject; pct=100;	300
innisfree.com	v=spf1 include:_spfinnisfree.innisfree.com include:_spfinnisfree2.innisfree.com include:_spfcom.amorepacific.com include:mailgun.org include:cust-spf.exacttarget.com include:spf.protection.outlook.com ~all	300

ns-37.awsdns-04.com
TTL: 900
Email address: awsdns-hostmaster.amazon.com
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Innisfree.com HTML Check

HTML Validation Tool

Errors

Bad start tag in “img” in “head”.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “noscript”.

Stray end tag “head”.

Start tag “body” seen but an element of the same type was already open.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

No “p” element in scope but a “p” end tag seen.

Attribute “regexp” not allowed on element “input” at this point.

Attribute “name1” not allowed on element “input” at this point.

Duplicate ID “sign-in-cart-bag”.

Duplicate ID “q”.

Element “spna” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Element “div” not allowed as child of element “span” in this context. (Suppressing further errors from this subtree.)

Attribute “href” not allowed on element “input” at this point.

Warnings

The first occurrence of ID “sign-in-cart-bag” was here.

The first occurrence of ID “q” was here.

Innisfree.com Desktop Performance

Last tested: 02/08/2019

Desktop Speed

16%

Optimize images

Enable compression

Avoid landing page redirects

Leverage browser caching

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Reduce server response time

Desktop Resource Breakdown

Total Resources	148
Number of Hosts	27
Static Resources	106
JavaScript Resources	26
CSS Resources	7

Innisfree.com Mobile Insights

Last tested: 02/08/2019

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

24%

Optimize images

Avoid landing page redirects

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Enable compression

Leverage browser caching

Minify JavaScript

Mobile Resource Breakdown

Total Resources	146
Number of Hosts	26
Static Resources	104
JavaScript Resources	26
CSS Resources	7

Innisfree.com Common Typos

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Innisfree.com innisfree Beauty Products and Skincare

innisfree is committed to clean, cruelty-free, eco-friendly skincare using responsibly sourced, naturally derived ingredients & sustainable packaging....

Innisfree.com Overview

Innisfree.com Rank Summary

Innisfree.com Website Safety

Innisfree.com Rank History

Innisfree.com Hosting Information

Innisfree.com Domain Registration and Settings

Innisfree.com HTML Check

Innisfree.com Desktop Performance

Innisfree.com Mobile Insights

Innisfree.com Similar Audits

Innisfree.com Common Typos